It’s an odd renter group, those in their late 20s to mid 30s. They no longer want the same things that renters in their early 20s want. After all, they think they’re too mature to go out to the bars (they’re not). But they also think they’re too cool for peace and quiet (they’re not). It’s frustrating for these renters, who are both feeling too old for the party scene, and too young to catch a 4:30 supper. Like that Britney Spears’ song “I’m not a Girl, Not Yet a Woman” (except, you know, less awful). This diverse age group includes people with steady jobs, and even careers. Many are married, and/or have kids. But they are also still young and like nights out on the town (thank you, Sex and the City).
So what do renters in their late 20s to mid 30s want?
Quiet. With those pesky aforementioned jobs and/or kids, as much as these renters want to party the night away, they still need a good night’s sleep. If your apartment is particularly quiet, stress it to these renters.
Proximity to restaurants, entertainment. Renters in their late 20s to early 30s like to see the latest movies, go shopping and eat out. The importance of proximity to bars, however, takes a bit of a back seat. People in this age usually go out to meet friends, instead of perspective dates. (And the ones who are looking for dates can hopefully spring for cabs now.)
Accessible transportation. Getting to work on time, and getting home at a decent hour, are important aspects to keep in mind for renters in their late 20s to mid 30s. They believe in “work/life balance” and “not being stuck in traffic for three hours and then first getting home to cook dinner at 9 p.m.” Weird things like that. You will definitely garner interest in your apartment if you stress how you’re close to buses or subways, or how your building has access to a parking garage.
Safety. Suddenly, tolerance for walking through a drug den while wearing a fancy suit goes way down (strange, I know). These renters value safety for themselves and their young families. They’ll pay more to live in a building with a 24-hour doorman or an apartment that’s located in a safe neighborhood.
Amenities. Pools, concierge, laundry on site? Renters in their late 20s to mid 30s want these goodies. And they can afford them. If they’re working and have a family, they want their lives to be easier. If they’re working and don’t have children, they probably have a disposable income. Now’s the time to trot out how luxurious your building is.
What else do you think renters in their late 20s to early 30s are looking for?
-Jessica Fiur, News Editor
I might also add that this age group (and most certainly other groups) is also looking for “green.” Knowing that your home/apartment is healthy is very important – especially for this group as they may be starting a family. Various elements of the home – paint, fixtures, ventilation, heating/air conditioning, carpeting – can have big impacts on tenants’ health. Proper planning and upgrades will help to ensure their health is not affected by their home. But “green” also in how well the home performs, especially if the tenant is responsible for the utilities. Make sure that the building and units are tight so as not to lose their heat/cool; reduce electric loads by installing ENERGY STAR-certified appliances and lighting; put in place water conserving toilets, faucets, and showerheads.