There was recently an article in my local paper about new “net zero energy” houses being constructed in Orange County, Calif. The headline on the piece referenced the homes being “nearly ready for electric cars.” A conversation with the developer (Herb Gardner of City Ventures) ensued, in which some of the nuances of home charging for electric cars was explored. Now that I am a driver of an electric car (thanks, Nissan, I finally got my Leaf and I love it!), I was intrigued.

I’ve been following the emergence of the viable electric car for some time, looking forward to the day I would drive one. Now that I do drive one (well, share it with my wife actually), I’m pleased with the opportunities it brings me to be an evangelist for more sustainable behaviors. Everybody wants to know about the car, and what it means to own one.

Let’s be clear:  they’re not for everybody. As with many “greener” behaviors, it takes conviction, discipline and planning to make it work. My wife and I took a thorough look at our driving habits before making the leap. I was motivated to get a vehicle that qualified for car pool lane access in California, since the stickers for my Prius expired at the end of June. The Leaf was the best option. (Though I’m able to take heavy rail into the city for work most days, there are times when driving is required, and the commute from my home to my office is punishing without the use of the HOV lanes.) Because it’s 38 miles one way, it was iffy whether the Leaf would make the round trip journey on a single charge. This caused me to sniff around to find available charging stations in a reasonable vicinity of my office. The default location was the downtown Nissan dealer, where I could charge up in a pinch. As it has turned out, I have also started a new job, and there are two charging stations in our parking structure, which were installed just last November! Now my “range anxiety” is abated on those days when it’s necessary to take my car to work—I just charge up at either end of the journey.

The rest of the time, my wife drives it. She very typically travels fewer than 60 miles a day, running errands and seeing clients, which is the perfect application for this car.

We installed a special 240-volt charging station in our garage, which took some cash. But guess what? The California Vehicle Rebate Program found us eligible for an incentive that completely covers the cost.  In addition, my utility company has offered us a special rate for overnight charging, which is what we typically do. (The very clever Leaf has a timer for charging that makes it easy to capitalize on the lowest tier rates, which start at midnight.)

Occasionally we also “top off the tank” in the middle of the day. One would typically want to avoid this because of peak-hour electricity rates, but we are able to generally relax about it because the photovoltaic panels on our roof are cranking out power at that time, so we are generally juicing it ourselves without the utility’s help.

These two items—the charging station and the PV—were what was considered necessary to have a new home “electric car-ready.” Mr. Gardner made the beautiful and very compelling argument that when one buys a home so equipped, one will save a great deal of money on both gasoline and electricity. The cost of these items would just be incorporated into the price of the house.

But “net zero?” That’s a horse of just a slightly different color. To achieve NZE in this example house, more energy would need to be produced than consumed. This is not as difficult as it may seem. With PV, more energy is produced during the day (usually) than the house (and car, in this case) consume, power is fed back into the grid, and the electric meter spins backwards. Then, at night, when rates are lower, the home draws from the grid, but usually at a much lower volume. As long as the excess energy generated during the day that is fed back into the grid is more than what is consumed at night, the property is considered “net zero energy.” The trick is to anticipate the home’s demand and design a PV system that generates enough juice to just barely exceed it. (Even the greenest green might be reluctant to provide any more free power back to the utility than is absolutely necessary.)

I haven’t yet assessed how much juice the Leaf is drawing. I know that I still have space on my roof, and the sun is still shining, so maybe some day in the not-too-distant future, I too will achieve NZE at my house. But wouldn’t it be great to walk right into a house that was good to go in the first place? I believe Mr. Gardner is on to something.

(Daniel Gehman is an associate at Harley Ellis Devereaux in Los Angeles, where he leads the Corporate and Commercial studio. He can be reached at dpgehman@hedev.com.)

Renters are a pretty curious bunch, and between checking out the latest and greatest buildings and comparing amenities with their friends, they use smart phones and social media to get information. Being in research, an integral part of gaining perspective is to, in essence, act and think like a renter. Emptying my head of such non-renter notions as cutting the grass and painting the deck, I recently began to investigate the potential of using smart phones to get information about renting in a community without calling them. For this test, I used my recently acquired Samsung Galaxy II 4G phone, something very useful if you use phones a lot while being away from the office and you happen to have a PhD in electrical engineering. The phone does more things than I thought were possible, and while my litmus test is the usual, “Hello, can you hear me?”, or “How about now—is that better?”, this phone actually talks to you. I would imagine it’s only a matter of time and some application development of an app that will tell me where I should live, how much rent I can pay and how to sign a lease.

 

I decided to pick a community at random, and to keep this fair, made up a name so I don’t inadvertently prejudice the outcome of the test. I went to the phone and said, “Rent apartment, St. Louis, Low Rent.” The phone returned a number of apartment communities and I was impressed. The seek-and-sort capability was pretty impressive. I then selected one, called Cardinal Crest, and found myself looking at a number of floor plans with a nicely laid out screen and an interface designed to encourage you to call their rental office. That immediately took away from the online experience I assumed their site was designed to have, but playing along, I said, “Call rental office.” The phone rang three times and someone answered saying “Cardinals.” I explained that I was inquiring about their apartments and was told that in fact I had called a local hash house and burger joint, apparently very popular in St. Louis, and they had no idea about available apartments. I just assumed the phone was working strangely (remember Apple’s original ill-fated attempt with voice recognition?), so being the investigative sleuth that I am, I simply selected the number in the website and called again.

 

The phone rings and it’s “Cardinals,” which by this time I recognize the gruff voice I spoke to earlier and once again, fries, yes, apartments, no.

 

So far as this process goes, having floor plans but a misdirected number probably happens more often than I would have believed. While the culprit turned out to be someone remote call forwarding to the wrong number, what was clear was that for the rest of the test, there wasn’t any efficient way to actually use a smart phone to get much useful information, with the exception of scanning the QR codes on some ads or selecting some very newly created websites. QR codes are going to be a big benefit for apartment rental operations because it allows the scanning source to then access a lot of information, including ultimately an application and a lease draft. That would be real progress.

 

Searching out the perfect place to live, at least in St. Louis then, where seemingly everything has the name Cardinals in it may have proven futile as a planning tool for an out of towner, but the technology is rapidly catching up. Perhaps the most important part of the test turned out to be that wrongly dialed number. As an experienced researcher and professional curmudgeon I can report that the burgers and fries really were worth the miss step, and that gruff voice belonged to the nicest waitress I’ve had in a long time.

 

Jack Kern is the research editor of Commercial Property Executive and Multihousing News, and life long member of Cardinal nation, a fanatical group of followers of the St. Louis Cardinals. Since the ‘Cards won the world series he plans to wear his ball cap to every real estate event for a year. You can’t miss him. When not dispensing advice about markets and opportunities, you can reach him at jkern@multi-housingnews.com or by calling 301.601.1900.

There are a number of reasons why I’m neither surprised nor particularly concerned about the jobs report. At the risk of sounding either bullish or bearish, I like to point out to people the rational difference between managing apartments based on news headlines and the long-term trends that matter in multifamily. Frequently I’m called upon to help decipher the different news releases and help to bring some semblance of order to the different reports on producer price indices, the consumer price index and gross domestic product, not to mention the ever popular monthly jobs report, also known as the establishment survey among the data congnoscenti. Those of us who are the nerds that cover this every month are painfully aware how much it changes between the time it’s first reported to when it finally gets bench-marked (government speak for corrected after a few rounds of tequila).

The report said that the levels of employment remained essentially unchanged, and that the unemployment rate was around 9.6 percent, which is not statistically different from the beginning of this year. (Statistically significant means we don’t have all the facts yet.)

In an uncharacteristically blunt remark, Gene Sperling, who serves on the White House Economic Council (not to be confused with the Council of Economic Advisors), said we need stronger growth for everything and jobs in particular. Nice to see they’re up on current events over there on Pennsylvania. Maybe they can help by selling “I lived through the recession and all they got me was this dumb t-shirt” shirts.

So what does this portend for the multifamily industry? Well fundamentally the economy has been chugging along nicely, albeit slowly for the past year and this lack of growth in employment simply means that the summer doldrums and some negative activities through layoff and position attrition created a downdraft in hiring for August. The apartment industry still has a great deal of strength in demand as people are promoted and gain better positions and some new hiring, even though it isn’t showing up, creates renter households. The basics of the industry should continue to demonstrate some solid gains through all of this and it isn’t time to put pricing and revenue management systems on high alert. Now as we near the end of the popular leasing season, we can expect to see rent growth slowing and that’s happening but we won’t see large scale increases in concessions or mass move-outs like we did three years ago.

A monthly report is just a monthly report, with one of the largest sample sizes of the many ones we follow, but one month doesn’t make a trend and low levels of hiring—especially considering the shifts in employment, layoffs in financial services and huge hiring in oil rich sections of the nation—really do offset in many ways, given the multiplier effect on employment. In fact, in most markets, rents are practically back to 2007 or better levels. Now on average, that’s as much as 20 percent off of what you might have forecast for rents by now, had you looked at the underwriting popular in 2006/207, but at least the rents are less likely to decline than they are to increase.

The Federal Reserve (featuring Benny “I told you so” Bernanke) has been pretty quiet about all of this, and I’m sure the White House will come out with a “What Me Worry?” speech or talk about Mrs. Obama’s garden (remember Victory Gardens in 1943)?

My advice to owners and operators is to remember residents have lots to worry about, but the vast majority don’t make decisions or elect to move out based on the consumer price index renter’s equivalent rent or the jobs report. The employment situation, very typical for a post recession trend is reflecting the re-engineering of employment and as it settles down jobs and very different jobs will emerge again and cause the unemployment rate to decline. Structurally the economy is basically sound and we’re not heading into a secondary dip or recession. I guarantee it.

Jack Kern is the research editor of Multihousing New, Commercial Property Executive and Managing Director of Kern Investment Research, LLC, a consultancy based in Germantown, Maryland, home of Roy’s Big Beef and Cheese. He is also very ably edited by Ms. Jessica Fiur, newly married news editor of Multi-Housing News and big fan of research trivia and trend watching. Our welcome to Jessica!

The Mortgage Bankers Association (MBA) has called upon policymakers to “act swiftly and find a workable solution” in the current debt ceiling negotiations.  

“The likely impact to the financial markets, interest rates, and to every family in America will be costly if the ceiling is not raised,” says David H. Stevens, president and CEO of the MBA, in a statement issued this week.

Some have argued a solution has always existed that will eliminate the necessity for Republicans/Democrats to negotiate to drastically cut federal spending or Social Security (which does not contribute to the federal deficit), Medicare and Medicaid: the President can raise the debt ceiling unilaterally.

Actions related to the debt ceiling being initiated by President Obama and Congress will establish the spending limits for the HUD budget going forward.

President Obama has placed social security and Medicare on the table. He and the Republicans reportedly have plans to curtail social security (which does not contribute to the federal deficit), Medicare and Medicaid, all support programs for the middle class and/or the poor.

Will President Obama be known as the Democratic president who succeeded with these radical plans (more than $3 trillion in cuts) to begin to claw back social support programs that even Republican presidents have not had the audacity to touch before?

In exchange, so that this arrangement not be too one sided, the plan is to raise some taxes on high income earners. ($1 trillion in revenue raisers versus the $3 trillion in cuts, reportedly the preferred option.)

We have seen this play, and this formula being put to use, at least once before: eg., in exchange for extending unemployment benefits, the Bush tax cuts were extended and contributions to social security were reduced by 30 percent under the Obama tax cut package. So will President Obama be successful with the agenda? Based on his record, very likely?  

Not to worry, the 15 percent tax rate on capital gains is probably sacrosanct. Meanwhile, even more purchasing power may be lost by the consuming masses—many of them, I know first hand, who are already living from hand to mouth.

The Census Bureau has released some very interesting statistics from the American Housing Survey. The survey covers characteristics of the housing inventory in most metropolitan areas and there are always some surprises. For example, in 2009 in Seattle, homeowners in the Sea-Tac metro area paid a median monthly housing cost of $1,576, while  renters paid $1,019 by comparison. Renters contributed a higher percentage of their incomes to housing costs (30%) than owners did (23%).

Looking at Chicago for comparison, homeowners paid a median cost of $1,479 per month while the renter median was $895, also in 2009. Percentages of contributions to household costs were similar, with owners at 31%, and renters at 24%.

Renter centric New York (we’re using New York-Nassau-Suffolk-Orange) is very similar to Seattle, with the exception that I have no idea where Suffolk-Orange is or how it got mixed into the census data. I’m guessing some poor schlub from that federal office of management and budget that does these definitions, grew up there and was tired of being picked on for living in the sticks, and so clamping that onto New York-Nassau (which is mostly Long Island) made them feel more legitimate.

Anyway, in New York-Nassau-Suffolk-Orange, homeowners, again in 2009, paid $1,517 in monthly housing costs compared to $1,019 for renters. Now
the more suspicious part of me (being Research Jack) wonders how both Seattle and the New York cluster ended up exactly at $1,019 for renters, something I intend to find out and will report back to you. Consequently, the percentage of household income paid by owners at 25% was slightly higher than Seattle, while New York cluster renters, at 29% was slightly lower than Seattle.

I was surprised by the percentage of homeowners that did not have mortgages, with New York at 35%, Chicago at 25% and Seattle at 26%. It isn’t unusual for people to age in place and so potentially many of these residences, once estate issues become prevalent, might contribute to the pool of single family rental homes if the family opts not to sell. These non-mortgage based residents represent a stunning number of households in each of these three metro areas.

The median years these homes were built also tell an interesting story, with Chicago at 1968, the New York cluster at 1951 and Seattle at 1977.
Since only 13% of the units in Seattle have central air conditioning, while 20% in New York and 70% in Chicago do, there is obviously going to be a lot of renovation going on as the housing cycle changes.

The survey asked a number of questions about housing tenure migration, and it turns out that in Seattle the most common reason for choosing
a neighborhood was convenience to employment at 25%, with New York similarly at 25% and Chicago at 18%. Another inquiry suggested
financial reasons, at 28% in New York, 25% in Chicago and 25% in Seattle were behind the location decision.

Owner and renter metrics have, in many respects, reverted back to the trends that we were used to seeing almost six years ago, and so I’m
expecting to see a return to more conservative decision making on the part of renters and the inevitable impact on property operations. While
2011 is seeing great improvement over prior periods, we’re still seeing stress in the markets.

Jack Kern is the Managing Director of Kern Investment Research, LLC based near Washington, DC and an avid fan of data. Since football season
is over and the probability of its return, according to Kern’s forecast is only 46% at the moment, data will just have to keep him busy. In his spare time, he relaxes by exploring the 2010 Census and sharing his findings with an ever-shrinking circle of friends who want to hear about it. If you like data too, contact him at jkern@kernirc.com.

Like many folks at this time, I like to reflect on the passing year and start to plan for the upcoming year ahead. I have reached out to several Twitter friends with the question, “What big idea are you implementing in 2011?” Lots of different things have come back, but the best I have heard was from a local real estate broker and friend, Mike McClure, where he coined the phrase “digital domination.”

We have been touting for the past few years that folks need to expand their digital footprint, but digital domination sums it up. Mike is an excellent example of that with his own business, utilizing video, blogs, Twitter and Facebook to build his real estate business.

The cornerstone of most social media strategies is a business blog, which can be the central core for creation and distribution of content marketing, with several rings around the core that make a strong digital footprint. While there are several schools of thought, what we have found to work well for our apartment marketing are Twitter, Flickr, YouTube and Facebook.

Think of these sites as placeholders for your various pieces of content. For example, your blog could be hyper local stories about area businesses and things your residents have an interest in. Your Flickr site could house pictures of your apartment community and resident events, all filed by community. Your YouTube channel can showcase videos on a nuber of subjects. Facebook and Twitter become distribution channels, as well as a means to have interaction and engagement with residents, prospects and folks within your circle of influence.

Once you have these sites set up, and you train your staff to constantly be adding various pieces of content, it doesn’t take long for your digital footprint to expand. Get your residents and prospects involved, and you are on your way to digital domination.

To share a comment about your trek of amassing digital content, send a tweet to @Eric_Urbane.

Once you’ve put the name with the face, it’s great to catch up in person every now and then. Next time you’re planning a visit to New York, we hope you’ll schedule some time to stop by our editorial office. Besides an in-depth look at the upcoming editorial calendar with one or more of the MHN editors, the meeting will also result in brainstorming that can lead to other story ideas for MHN Online and MHN TV or perhaps an impromptu podcast.

The same outcome can be accomplished by regularly touching base at one or more industry events during the year, but nothing beats the unhurried nature of the editorial office visit.

Earlier this month we had our annual visit with the folks from Washington, D.C.-based Hickok Cole Architects.

Michael Hickok and Yolanda Cole are principals of Hickok Cole Architects in Washington, D.C.

They brought us up to date on a number of local development projects planned for the area such as the extension of Washington’s Metro through Tysons Corner to Dulles Airport. Reston Station, a transit-oriented, mixed-use development is zoned for 1.3 million sq. ft. of development and incorporating three office buildings, two residential buildings, one hotel, retail space and a 2,300-car underground garage. Ground will be broken on the garage next March and on the residences in late 2012.

While the Mid-Atlantic market has fared much better than most during the downturn, there have still been plenty of challenges for the companies operating there. But, according to Yolanda Cole, AIA, IIDA, LEED AP and principal at Hickok Cole Architects, housing is starting to perk up. “Although we had heard that was the case, we are now really seeing it.”

Hickok Cole’s Fort Totten project—with an enviable location close to the Metro—was put on hold two years ago. “It just died,” Cole said. Initially planned as a 900-unit condo, the original developer has found a new financial partner. “It’s going to come back smaller—half the size at 450 units.” And it will be a rental, rather than a condo.

“The land has been revalued lower,” added Michael E. Hickok, AIA, principal. who founded the firm 22 years ago. “No one is prepared to risk building 900 units [right now] but 450 will make the proforma work. Click here for a short video with Michael. An interesting corollary,” he added, “is that in D.C. you can’t find a high-end condo to buy.”

With rental projects in the pipeline, hiring is picking up at Hickok Cole—about eight people in the last 18 months and Hickok thinks the firm will be hiring again real soon.

“There was a time when we hired a person every month. Before the crash we could predict the future out a year and feel good about it,” said Hickok. “Now if we can predict six months we’re feeling very comfortable.”

By Eric Brown

I am the kind of guy that Blockbuster loves; I simply do not return the movies on time. We recently moved, and tossed out an embarrassing amount of movies, all of which landed on our credit card at some point. I am also an avid Netflix customer. Each company has figured out my behavior, except one solved an issue for me and the other created one. Could I become more responsible? Yes. Is that likely? Probably not. Is it Blockbuster’s fault that I am not organized? No, it isn’t. But I am no longer their customer, so Netflix won.

As a property management company, how many of your silly rules create a problem for your residents and prospects instead of solving a problem? Likely more than you care to admit.

Marketing is not about you, it is about them

How many of your company rules are about you, versus them? If we all were to look at our policies and procedures that way, the three-ring binders that house those silly rules would be much thinner, and our residents and prospects would be much happier.

Take accepting only money orders for move-in monies. Set aside the potential risk of accepting a personal check for a second. (The perception of risk is likely much higher than the actual risk, but I digress.) Further, if the screening and application process are well executed, good residents do not give you bad checks, particularly at move-in.

When we demand a money order in lieu of a check at one of the early initial resident touch points, we are implying that we do not trust you. Forget that you told the prospect that a money order was required, forget that they should be more organized; the bottom line is you have created a problem for your new resident. The trade-off of ill feelings, even if they aren’t identified initially, is the beginning of the end. You have done nothing to enhance the resident’s experience.

Marketing is a process, not an event

We typically think about apartment marketing as something to create leads to fill vacancy. However, marketing is a series of events that has a starting point and a middle, but never an end.

Is your staff behavior consistent with marketing at every opportunity? Is there a Netflix-like apartment operator just around the corner eroding your market share because you are unwilling to get rid of some of those silly rules that serve you and your company and not the resident? Heck, with deeper analysis the rule may not even serve you but is there because you have always done it that way.

Which of those rules can you abolish that you are hanging on to?

Eric Brown’s background is rooted in the rental and real estate industries. He founded metro Detroit’s Urbane Apartments in 2003, after serving as senior vice president for Village Green Companies, a Midwest apartment developer. He established a proven track record of effectively repositioning existing rental properties in a way that added value for investors while enhancing the resident experience. He also established The Urbane Way, a social media marketing and PR laboratory, where innovative marketing ideas are tested.

Every time we go to the beach (it’s the Rockaways for us), my husband remarks that he can’t believe such a beautiful spot has been so underutilized by the city. True, the beach is packed all summer and the concessions are open and the lifeguards are on duty. But there’s a bit of a neglected feeling.

I suspect he hasn’t thought it through to what his favorite beach would be like if it was converted into a tourist destination or if luxury highrises were built along the boardwalk. But I do admire—and share—the pride he feels for the Rockaways which is truly a transit-oriented beach destination (accessible by both subway and city bus).

According to an interesting New York Times story,  New York’s Next Frontier: The Waterfront, some smart developers, real estate lawyers and city officials have made the same observations. And they’re making plans now so that when the economy improves, they’ll have everything in place at the beginning of the next cycle.

Expect to hear more about waterfront development in all five boroughs of New York. Over the next decade, a massive number of multi-housing units could be added to the market… rentals and condos… affordable and luxury. It’s all mapped out in Vision 2020, a comprehensive waterfront plan recently unveiled by Mayor Michael Bloomberg. There are more than 500 proposals—from how to increase water access for sports enthusiasts to how protecting the city from rising sea levels.

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