dMosher

If you ever get stuck at Pittsburgh International Airport, count on having a pretty good time. The restaurants are nothing out of the ordinary, but the retail experience is extensive with brands not found at other airports. Gap, Godiva, Nine West, Rite Aid and Brooks Brothers are just a few retailers in the extensive Air Mall. If you’re not in the mood for shopping, how about a manicure, massage or haircut? In its own effort to stand apart and build customer loyalty, JetBlue’s ultra-cool Terminal 5 at John F. Kennedy Airport in New York—designed by Rockwell Group with Gensler—now features an online shopping kiosk that connects multi-tasking travelers with Kohl’s department store merchandise. But much more monumental is JetBlue’s Live from T5 concert series which debuted in May 2009. Developed in partnership with Superfly Marketing Group, the concert series has brought something new and different to the travel experience by producing live entertainment for customers traveling through JetBlue’s state-of-the-art Terminal 5. Live from T5 features artists from around the world. All performances take place post-security in the terminal marketplace. Another reason to go with JetBlue. Are there any take-aways from JetBlue’s initiative for apartment marketers?

Photo by Diana Mosher

Have you visited the MHN home page lately? Next time you’re there, we hope you’ll take a minute or two to share your viewpoint by participating in our poll. The topic right now is President Obama’s new mortgage plan allowing more underwater homeowners to restructure their Fannie/Freddie mortgages. We want to know if you think the plan will:

1) Slow multifamily growth because it well help the market swing back to homeownership; 2) Help multifamily growth because Gen-Y does not see the importance of homeownership; 3) Have no impact on multifamily; or 4) It’s too soon to tell.

The previous poll was about the impact of Standard & Poor’s U.S. debt downgrade on the multifamily industry. These are the results:

  • 21 percent of respondents said “a large impact”
  • 48 percent said “a negligible impact”
  • 31 percent said “no impact on the multifamily industry

MHN’s finance expert Keat Foong interviewed James Manzi at Standard & Poor’s for the November issue of the MHN magazine (click here for our digital edition). Their conversation covered a range of topics from the possibility of a  double dip recession to S&P’s thoughts on eliminating the GSEs. Email me at dmosher@multi-housingnews.com to suggest other poll topics as well as compelling people and companies you’d like to see covered in MHN Online.

People…. Planet…. Profit… Sounds like a recipe for real estate success. In a recent “letter to the editor,” a reader introduced us to Su Casa Properties and its Urban Village concept which looks for synergies between people, planet and profit as it rides an important multifamily trend: creating community among residents.

The Urban Village concept is now operating in Arizona and Utah.

We visited the website designed to introduce investors to Su Casa Properties and also saw mention of  Four Cornerstones of Green Restructuring with a full spectrum of over 50 green solutions that are selectively applied based upon each property’s condition. These solutions range from programmable thermostats and low E replacement windows to solar attic fans and grey water collection for irrigation. This sounds like an interesting story for MHN Online Daily.

In the meantime, click here to watch a video produced by Su Casa Properties describing the organic way in which it encourages resident programs to take shape. Hopefully in the near future we’ll also be able to watch a video about the Four Cornerstones of Green Restructuring.

“We were blown away to find that each leg of the stool actually supported the other, and that social responsibility and profitability are not mutually exclusive,” said Peter Slaugh, General Partner and Managing Member of Su Casa Properties. “Happier residents are directly correlated to reduced operating costs. Incorporating the triple bottom line structure (People, Planet, Profit) has created a financially-sound and socially-responsible practice that focuses on social, environmental and financial performance.”

Like other abandoned manufacturing facilities, the historic Schmidt Brewery in St. Paul, MN caught the attention of the multifamily sector as a candidate for redevelopment. The 1900 building—which has been described as resembling a castle on Germany’s Rhine River—was designed by Chicago architect Bernard Barthel who incorporated gothic decor and intricate brickwork into its towers, brew house and bottle house.

In 2002, after the property had changed hands several times, the last beer was bottled. The 15-acre site remained vacant since 2004. Apartment development and management company Dominium has had its eye on the property for years. Now, Dominium has the green light to transform the historic brewery into the Schmidt Artist Lofts, a $95 million rehab project that will provide affordable rental housing for artists.

Domium has invited the community to an open house celebration on Wednesday, October 26. St. Paul City Council Member Dave Thune, who was instrumental in helping the project obtain historic designation, will speak at the event, along with Mark Moorhouse of Dominium and Ed Johnson, the executive director of the West Seventh/Fort Road Federation. The first phase of the project (a rehab of the historic Rathskeller and front office building) is currently underway by St. Paul’s West Seventh/Fort Road Federation.

MHN Online Daily will be touching base with Dominium after their event for additional details. For more local news from the Minneapolis area, visit MHN City Pages.

As you’ll hear again if you read my Editor’s Note in the November issue of MHN (click here to subscribe), I think the USGBC’s GreenBuild conference and expo is an important event to attend. Skip a year every so often, and take turns attending, because new technologies take a while to evolve. But multifamily companies of all sizes would do well to get there every couple of years to stay abreast of new trends before they hit the mainstream. Have the team member(s) who attend the show present their most compelling products and conference take-aways during an in-house lunch and learn.

As usual GreenBuild 2011, which was held in Toronto last week, featured an overwhelming number of green products (as well as products that want to be perceived as green by keeping company with green products) on the show floor. We’ll be publishing our observations and videos from the show floor soon (click here to read two special reports posted by MHN so far).

In the meantime, here’s a preview of a product that a clever leasing team could use as a conversation starter about their community’s commitment to green living.

Ultra-green LED “task” light exhibited at GreenBuild is made from recycled e-waste.

You can tell prospects that your Heron LED task light is made by LittleFootprint Lighting, a California-based pioneer of sustainably designed LED task lighting products made in the USA from recycled materials, including plastic from e-waste. In fact, LittleFootprint Lighting is so green that it announced during GreenBuild its official designation as an “e-Stewards Enterprise.” LittleFootprint Lighting is the first e-Stewards Enterprise that actually makes products from recycled e-waste, “closing the loop” on plastics from e-waste.

“At this pivotal moment in the worldwide e-waste crisis, LittleFootprint Lighting joins a growing number of business, academic and governmental leaders taking action to stem a toxic tide,” said Jim Puckett, executive director of the Basel Action Network, creator of the e-Stewards program.

E-waste is the fastest growing element of the U.S. garbage stream. According to a report in Time Magazine, Americans throw out more than 350,000 cell phones and 130,000 computers every day. Improperly disposed-of lead, mercury and other toxic materials found inside e-waste can leak from landfills and pollute our communities.

My second job after college was a writing gig in a behemoth building on West 15th Street in the Meatpacking District. Unfortunately this was before the redevelopment wave that later transformed the area into a hipster’s haven. And by the time the Meatpacking District redevelopment started to happen I had moved on to another job in a more vibrant part of Manhattan.

When it did arrive, the urban infill process began slowly: a gallery here, a designer clothing store there, then a boutique hotel and some restaurants to establish the necessary nightlife scene. And, not too long after that—or maybe simultaneously—the apartment buildings and condos started going up. At first I kept my distance from the newly trendy area. My opinion was colored by my memories of the Meatpacking District I had know so long ago—that was no place to hang out.
But in more recent years I’ve had business reasons to stop by and today I’m a fan of the neighborhood as well as the innovative High Line Park which keeps me going back for more.

I do want to point out that transforming an old elevated freight train track to a beautiful urban park is an idea that’s unique to this city. And, I’ve heard that planners from other cities here in the U.S. and beyond are interested in copying the idea in their own locales.

The High Line is located on Manhattan’s West Side. It runs from Gansevoort Street in the Meatpacking District to West 34th Street, between 10th & 11th Avenues. Section 1 of the High Line, which opened to the public on June 9, 2009, runs from Gansevoort Street to West 20th Street. Section 2, between West 20th and West 30th Streets, opened this summer.

If you’ve never visited the area or are looking for an excuse to drop by again, you can kill two (scheduling) birds with one stone if you register for the MHN Excellence Awards cocktail party on Monday, September 19 at 5:30 pm. Click here for registration details.

MHN is partnering with Ohm—an exciting West Chelsea apartment community just around the corner from Section 2 of the High Line—developed by Douglaston Development. Please join us for a Q & A with Douglaston Development‘s Chairman Jeffrey Levine plus our special presentation of the winners of the 2011 MHN Excellence Awards followed by networking and cocktails on the terrace.

Plan your September 19 visit to The Highline Park—New York’s greatest attraction—and don’t miss our evening of awards and networking!

During the height of the recession we frequently heard about multifamily companies scaling back or eliminating the development arms of their companies in order to focus on property management activities.

These days the top headlines are much more focused on the opportunities associated with the next multifamily development boom. In fact, the entire May issue of MHN Magazine was devoted to this topic.

So I was surprised to hear that Charlotte-based developer Crosland has divested its retail, multifamily and residential development arms to focus exclusively on managing its existing assets.

But a closer look at the story reported by The News & Observer reveals that while Crosland is no longer a developer, its development projects have not been abandoned (we’re fans of their work so this is good news). Crosland sold its apartment development and construction units to North Carolina-based Ravin Partners LLC, led by David Ravin, former president of Crosland’s residential development division.

The Census Bureau has released some very interesting statistics from the American Housing Survey. The survey covers characteristics of the housing inventory in most metropolitan areas and there are always some surprises. For example, in 2009 in Seattle, homeowners in the Sea-Tac metro area paid a median monthly housing cost of $1,576, while  renters paid $1,019 by comparison. Renters contributed a higher percentage of their incomes to housing costs (30%) than owners did (23%).

Looking at Chicago for comparison, homeowners paid a median cost of $1,479 per month while the renter median was $895, also in 2009. Percentages of contributions to household costs were similar, with owners at 31%, and renters at 24%.

Renter centric New York (we’re using New York-Nassau-Suffolk-Orange) is very similar to Seattle, with the exception that I have no idea where Suffolk-Orange is or how it got mixed into the census data. I’m guessing some poor schlub from that federal office of management and budget that does these definitions, grew up there and was tired of being picked on for living in the sticks, and so clamping that onto New York-Nassau (which is mostly Long Island) made them feel more legitimate.

Anyway, in New York-Nassau-Suffolk-Orange, homeowners, again in 2009, paid $1,517 in monthly housing costs compared to $1,019 for renters. Now
the more suspicious part of me (being Research Jack) wonders how both Seattle and the New York cluster ended up exactly at $1,019 for renters, something I intend to find out and will report back to you. Consequently, the percentage of household income paid by owners at 25% was slightly higher than Seattle, while New York cluster renters, at 29% was slightly lower than Seattle.

I was surprised by the percentage of homeowners that did not have mortgages, with New York at 35%, Chicago at 25% and Seattle at 26%. It isn’t unusual for people to age in place and so potentially many of these residences, once estate issues become prevalent, might contribute to the pool of single family rental homes if the family opts not to sell. These non-mortgage based residents represent a stunning number of households in each of these three metro areas.

The median years these homes were built also tell an interesting story, with Chicago at 1968, the New York cluster at 1951 and Seattle at 1977.
Since only 13% of the units in Seattle have central air conditioning, while 20% in New York and 70% in Chicago do, there is obviously going to be a lot of renovation going on as the housing cycle changes.

The survey asked a number of questions about housing tenure migration, and it turns out that in Seattle the most common reason for choosing
a neighborhood was convenience to employment at 25%, with New York similarly at 25% and Chicago at 18%. Another inquiry suggested
financial reasons, at 28% in New York, 25% in Chicago and 25% in Seattle were behind the location decision.

Owner and renter metrics have, in many respects, reverted back to the trends that we were used to seeing almost six years ago, and so I’m
expecting to see a return to more conservative decision making on the part of renters and the inevitable impact on property operations. While
2011 is seeing great improvement over prior periods, we’re still seeing stress in the markets.

Jack Kern is the Managing Director of Kern Investment Research, LLC based near Washington, DC and an avid fan of data. Since football season
is over and the probability of its return, according to Kern’s forecast is only 46% at the moment, data will just have to keep him busy. In his spare time, he relaxes by exploring the 2010 Census and sharing his findings with an ever-shrinking circle of friends who want to hear about it. If you like data too, contact him at jkern@kernirc.com.

I just got back from the National Multi Housing Council’s annual apartment festival, and to tell you the truth, I had a great time. For one thing, I never saw so many ruby slippers on acquisition and development guys, wandering around waiting to click their heels together to end up in Kansas. Apparently off-market and non-core deals are becoming all the rage as yield meets cornfields and the wide-open plains. Being a St. Louis boy (go Cardinal nation), I suppose that it’s only fitting that the Midwest somehow ended up being part of the acquisition binge again.

Did I mention all the parties and free food and booze?

“Still crazy after all these years,” as Paul Simon likes to say, is a great description of the vast tranche of money chasing deals all over the country. For those of you who were unable to attend the meeting, there were some terrific sessions on market trends, best practices and even a scolding by a very well known CEO who warned his colleagues not to “screw things up this time.” I liked that session a lot.

Most of the time being in research is a buzz kill because you listen intently to the panelists extolling the virtues of their positions but—as someone who is a big believer in statistical evidence—it kind of makes you wonder. I’d love to be able to spend these meetings wandering around with an idiot grin, like a cheshire cat, waiting for the next deal to fall into my lap, but as the smoke clears, what is left isn’t often what we started with. Let me give you an example.

When I was growing up in tiny Creve Coeur Missouri, we had lots of tornadoes and they frequently touched down, destroying neighborhoods and villages on a pretty regular basis. You could hear the freight-train roar of the wind and feel the concrete basement walls vibrate. Since the walls were about 10 inches thick—partly to keep the houses from blowing away and partly to enrich the concrete company—you gained a newfound respect for what tornadoes could do. When it was all over, inevitably on the news they’d interview a local contractor and ask them how it was going, and they’d always reply, “Well, business has never been better.”

In mid-2007, as I forecasted to those of you who read me, the recessionary wind started blowing across the multifamily plains, and when the economic storm finally struck, there was a lot of damage. Fast forward to 2011 and the brokers and lenders will tell you business has never been better.

It really makes you wonder.

Jack Kern is a partner and chief economist at Palatine Capital Partners in New York and managing director at Kern Investment Research, LLC. He also serves as research editor for Multihousing News and Commercial Property Executive. As a singer and composer, his most recent recording of “Let It Rent,” was released by his garage band Research Tool, and is expecting to bounce around on the bottom of the charts. Jack is a frequent speaker at commercial real estate events and can be reached at JKern@KernIRC.com.

Once you’ve put the name with the face, it’s great to catch up in person every now and then. Next time you’re planning a visit to New York, we hope you’ll schedule some time to stop by our editorial office. Besides an in-depth look at the upcoming editorial calendar with one or more of the MHN editors, the meeting will also result in brainstorming that can lead to other story ideas for MHN Online and MHN TV or perhaps an impromptu podcast.

The same outcome can be accomplished by regularly touching base at one or more industry events during the year, but nothing beats the unhurried nature of the editorial office visit.

Earlier this month we had our annual visit with the folks from Washington, D.C.-based Hickok Cole Architects.

Michael Hickok and Yolanda Cole are principals of Hickok Cole Architects in Washington, D.C.

They brought us up to date on a number of local development projects planned for the area such as the extension of Washington’s Metro through Tysons Corner to Dulles Airport. Reston Station, a transit-oriented, mixed-use development is zoned for 1.3 million sq. ft. of development and incorporating three office buildings, two residential buildings, one hotel, retail space and a 2,300-car underground garage. Ground will be broken on the garage next March and on the residences in late 2012.

While the Mid-Atlantic market has fared much better than most during the downturn, there have still been plenty of challenges for the companies operating there. But, according to Yolanda Cole, AIA, IIDA, LEED AP and principal at Hickok Cole Architects, housing is starting to perk up. “Although we had heard that was the case, we are now really seeing it.”

Hickok Cole’s Fort Totten project—with an enviable location close to the Metro—was put on hold two years ago. “It just died,” Cole said. Initially planned as a 900-unit condo, the original developer has found a new financial partner. “It’s going to come back smaller—half the size at 450 units.” And it will be a rental, rather than a condo.

“The land has been revalued lower,” added Michael E. Hickok, AIA, principal. who founded the firm 22 years ago. “No one is prepared to risk building 900 units [right now] but 450 will make the proforma work. Click here for a short video with Michael. An interesting corollary,” he added, “is that in D.C. you can’t find a high-end condo to buy.”

With rental projects in the pipeline, hiring is picking up at Hickok Cole—about eight people in the last 18 months and Hickok thinks the firm will be hiring again real soon.

“There was a time when we hired a person every month. Before the crash we could predict the future out a year and feel good about it,” said Hickok. “Now if we can predict six months we’re feeling very comfortable.”

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