OK, let’s be transparent with one another for a while, shall we? How many of you in the service provider industry know anyone who is still working full time who hasn’t taken a pay/perk/benefit reduction of some kind over the last 18 months? For those of you who haven’t, kudos and congratulations, and may the force be with you. For the rest of us, who, from what I can tell, constitute the vast majority of all professionals, sacrifices have been made in the interest of mutually supporting our peers, or in some instances, even our organizations.

Here in California, as you may have heard, our state leaders struggled mightily but ultimately produced a new budget that reduced state spending (at least in theory) by enough to close our highly publicized $24 billion deficit. (Yes, that’s for ONE YEAR.) Despite any other judgmental misgivings about the results, the governor and legislators are at least to be commended on the fact that THEY GOT THE DARN THING DONE.

Ahem. Now comes the screaming part. There was, as might be expected, a group of people who screamed long and loud over the period of months in which we went without a budget (to the point that the state was issuing IOUs, even for income tax returns in some cases. Sure glad I filed, and received my refund, early.) The approaching financial “event” (I can’t even find the right word here, exactly: Fracas? SNAFU? Tsunami? Armageddon? Mere words don’t seem to do it justice) was daunting to all, so in the end, our fractious lawmakers finally cobbled something together, albeit with a substantial serving of smoke and mirrors by some accounts. (What else might you expect from the state that is home to the motion picture industry?)

Ah, but the screaming. Last week there were several reports on the public radio station of employee unions who were already threatening to sue the state over the proposed pay cuts they were going to have to take, which in some cases amounted to nearly 15% of their pay. While the dispassionate NPR reporters, I’m sure, endeavored to remain neutral in reporting this phenomenon, I believe a little of their agony crept into the accounting of the situation. Perhaps I have already been hardened by the current economic predicament, but I must confess that on some level I felt a bit cynical about the whole business. Typical of my thoughts about this was, “Hey, what are you griping about? Many of my peers have been laid off or taken pay cuts, and they can’t sue anybody. What’s up with that?!”

Which brings me to my point: we’re all in this together. Like the awe-inspiring daily draining of the Bay of Fundy, all boats have sunk in sync. Well, at least most boats. The public employees sector, which is typically abnormally resilient to these economic cycles, has finally felt the pain and humiliation of the kid left standing when the music stopped. In my brief twenty-three year career, I can’t remember when I ever saw this happen before. (Which is not to say it didn’t happen. The most likely time was back in 1991-92, but I was so pre-occupied with my own under-employment that I may not have noticed.)
Credit was the tide that retreated. For a while, it was funding everything, and it seemed like an epoch of unbelievable opportunity. Well, sadly, I guess unbelievable was the operant phrase there.

But back to the point. As the resumption of job creation in these cycles typically trails the bottoming of the S&P 500, surely the constriction of government payrolls and services has got to signal the end, or nearly the end, of our current melt-down. With this final piece of the puzzle finally tightened at the same level as everyone else, perhaps the field has finally flattened enough that some upward progress might be discernable, though at a re-set rate with very different expectations.

I don’t mean to begrudge the real pain and suffering that will befall our civil servants as they, too, look at personal and family belt tightening to endure the remainder of this downturn. And, naturally, as they were late to the party (so to speak) in terms of layoffs and concessions, I know they will be some of the last to return to business as usual when events finally turn around with certainty. Nevertheless, I think the symbolic importance of the “business” of government coming to terms with the same issues that have plagued the rest of us bodes well for determining where we are in the cycle of this drastic downturn.

After all, is there anybody left to be affected? With the other positive economic indicators we’ve see this month, I think there is real reason for our hope to get some grounding.

C’mon, tomorrow I love ya. You’re only a day away.

(Daniel Gehman is principal at Thomas Cox Architects. He can be reached at DanielG@tca-arch.com)

 What do Bentley Prince Street’s Cool Carpet, Arbor Contract Carpet,
WeatherTRAK Smart Water Management by HydroPoint Data Systems Inc.,
Post Properties’ EcoActive program, The Tower Companies’ “Beyond Green”
program and Forest City’s “Roadmap to Intrinsic Sustainability” have in
common?

They were all winners of MHN’s 2008 Green Initiative Awards! (Click here for details about last year’s winners.)

With sustainability an increasingly “hot,” albeit important, topic,
more and more companies are paving the way for a greener future.
Whether it’s a recycled-content carpet, technology that creates a
rational irrigation schedule based on the landscape or a corporate
initiative pledging a company’s carbon neutrality, any eco-friendly
step you can take to make your surroundings that much greener is surely
a step in the right direction.

For more information on “the truth about green business,” click here for MHN’s interview with Gil Friend, the man who wrote the book on the topic.

Think you have what it takes to be this year’s winner? Enter our
Green Initiative Awards to find out. This year we will be judging
entries against one another of the same level of involvement, so don’t
be shy, even if you’re just beginning! We understand the importance of
taking that first step and we applaud anyone who recognizes the
importance of sustainability in their business.

For more information on our awards program, click here or else click here to download the entry form directly.

If you have any questions, please email me at Erika.Schnitzer@nielsen.com.

“I think you’re bluffin’.” John Wayne in The Man Who Shot Liberty Valance, (1962) (C) John Ford

In what I can only attribute to political gamemanship, the Right to Rent program is making its way around the Hill, seeking support for what will surely amount to be the epitome of a liberal agenda. According to industry pundits, labor unions and very socially liberal organizations, those renting homes that are foreclosed need protection against losing their housing due to proceedings designed originally to turn the asset and get it back on the market as soon as possible. Rather than just asking for time to get re-established, the new effort seeks to gain time periods as long as 20 years, supposedly with the idea that it will stabilize neighborhoods and help limit housing blight. In some instances, these very renters are the ones that lost their homes through foreclosure in the first place.

In the last Congress (known as the dumb one), Rep. Raul Grijalva introduced the Saving Family Homes Act, designed to offer former homeowners the ability to rent their house after foreclosure for up to 20 years. Grijalva represents the 7th Congressional District in Arizona and is a Democrat, a seemingly deadly combination these days.

While that effort went no where, it has been replaced by the newly reconstituted Right to Rent Plan, which has as its cornerstone the premise that homeowners in foreclosure can, by right, rent their homes for long periods (perhaps 10 to 15 years) at market rates, determined by independent appraisals. And we all know what has happened with the appraisal industry.

The program would have little new bureaucracy but will be administered by a judge, presumably in a similar fashion to current foreclosure proceedings. If the owner of the home wishes to sell, the new buyer has to recognize the rights of the renter for the entire contract period, regardless of the amount paid or the effective return on costs.

It’s too early to tell how likely this boneheaded move by Congress is to pass, but with the ultra liberal agenda currently in place, it does beg the question, “What are they thinking over there?”

So do what I’m going to do. Find out which member of Congress or committee chair opposes this crazy idea and drive by their house and make a PAC contribution, like Nincompac, Idiotpac or Corruptapac. They all have convenient drop boxes right next to their mail boxes and take cash, checks and bearer bonds.

(Jack Kern is the managing director of Kern Investment Research, LLC, a
market research firm. He can be reached at
301.601.1900 or JKern@KernIRC.com.)

NAA Exhibitors ScentAir and Beaulieu Demonstrate the Role of Scent Management in the Apartment Business

 We know that the smell of baking cookies can make a house more attractive to prospective buyers. So why not apply the same principle to rent apartments—or to keep residents from moving elsewhere when their leases are up?

There is a growing body of research on the sense of smell to affect consumer responses.

According to The Scent Marketing Institute, “scent can be highly effective in helping us distinguish
one product from another. It can trigger a memory or desire that
influences a purchase decision. Alternatively, scent can remind us of
pleasant associations, whether that is home, the beach or a meadow.
These associations help to create an environment in which we feel
comfortable… ‘at home.’ In a consumer setting this impacts our decision
to stay longer and consume more.”

Apartment marketers can select a familiar scent to appeal to a target demographic or create a totally signature identity for a portfolio properties. The marketing and branding possibilities are endless.

“The scent branding revolution has begun,” according to ScentAir, which demonstrated its ability to mimic a wide range of diverse scents at the NAA event in Las Vegas. For maximum effectiveness the scent needs to be just above the subconscious level. Delivery systems release fragrance without sprays, aerosols or heated oils.

ScentAir’s multifamily clients include Post Properties, Greystar, and Camden Property Trust.

Your brand’s signature fragrance in the club house is a good thing, but cooking and pets odors that linger after residents have moved out are not. Property owners and managers at the NAA event also stopped by Beaulieu of America for a look at its new Property Management Solutions program and exclusive Magic Fresh carpet treatment.

Magic Fresh helps extend the life of carpet in multifamily settings by reducing and eliminating common household odors like smoke, cooking, and pet odors. It’s a surface-active additive that relies on a proprietary salt-base compound similar to baking soda and is applied to Beaulieu carpet in liquid form as part of the finishing process. The Magic Fresh molecules bond to the carpet fibers and become a permanent part of the finished carpet, according to the manufacturer. Steam cleaning is reported not to reduce the effectiveness of the treatment.

This Magic Fresh carpet treatment was the company’s focus at the show. “The benefits to the multi-housing property manager or owner are huge,” commented Patricia Flavin, Senior VP of Marketing. “This makes carpet an even more practical flooring choice, especially for pet-friendly properties.” Beaulieu conducted Magic Fresh demonstrations for visitors at the booth.

Beaulieu was also spreading the word about its Property Management Solutions program created as part of its new focus on the multffamily sector. This interest is fueled, according to Beaulieu executives, by the increasing demand for apartments as a result of the economy, growing immigrant populations, and changing demographics which are fueling a projected growth in the U.S of $1.1 trillion in new apartment buildings by 2030. Beaulieu says it intends to be a major floor covering brand serving this growing market.

 The House of Representatives recently passed energy and climate legislation that would include a number of provisions for green building incentives. The Waxman-Markey bill, otherwise known as the American Clean Energy and Security Act of 2009 (H.R. 2454), would include such things as:

-A building retrofit program, which would include standards for both residential and nonresidential buildings;
-A building energy performance labeling program, which would encourage both owners and occupants to learn about building energy performance;
-Established percentage targets for energy use reductions in new residential and commercial buildings;
-The GREEN (Green Resources for Energy Efficient Neighborhoods) Act, which includes provisions related to residential energy efficiency.

For a detailed summary of the legislation, as established by the USGBC, click here.

NMHC has analyzed the apartment-related provisions in the bill, noting “unrealistic code mandates,” “federal cause of action against property owners,” ‘building energy usage labeling requirements,” and “renewable energy requirements” as just some of the potential problems multifamily firms could face if the bill is passed into law.

In the analysis, NMHC points out, “code-based conservation proposals put extreme pressure on apartment firms to invest in expensive upgrades without significantly improving overall building energy performance.” As the Council observes, most of the energy used in multi-housing is not covered by the legislation, so meeting the levels would require not only upgrades to the building envelope and HVAC systems but also lighting, appliances, etc.

Click here for NMHC’s full analysis.

What do you think? Does this appear to be a “one size fits all” legislation that, once again, does not take multifamily buildings into account as a special case? Or is it a start in the right direction?

Share your thoughts. Email me at Erika.Schnitzer@nielsen.com.


 Greywater is Making a ‘Splash’ in Portland, Oregon

 It’s hard to ignore the fact that the affordable multi-housing sector frequently leads the way in green initiatives. In Portland, Oregon, for example, the work of Central City Concern (CCC), a non-profit affordable housing provider, has helped direct statewide regulatory change.

 

Commercial and residential buildings in Oregon are now allowed to use rainwater.

This change will result in significant savings for owners as well as low-income residents. It will also help conserve a precious resource. 

As CCC points out, the greatest challenge of a truly sustainable building is…  water independence. Its groundbreaking work has helped put Oregon in the top tier nationally among a handful of states with progressive
water regulations.

A water- independent building harvests rainwater, and all of its
wastewater (greywater and also blackwater) for reuse. This eliminates both
the use of municipally supplied water and the outflow of stormwater and sewage
off the property.

CCC’s report, “Achieving Water Independence in Buildings,” explains water reuse
strategies and what current regulations allow. It was instrumental in seeking rainwater

and greywater
allowances in Oregon
and it may offer guidance for multi-housing 
developers in other states.

You may have heard about LED lighting in the news recently. There are several cities around the country converting their street lights to be LED street lights. No more metal halide or high power sodium bulbs. As you would imagine these types of streetlights need to be quite powerful to light up the blacktop 25 feet below the pole. Sure enough they are bright!

So what about LED lights on your property in the common areas that you are paying the electricity on? Well such replacement bulbs exist and they make CFLs look bad.

There are two types of LED bulbs; high power and low power. You have most likely only seen low powered bulbs which hardware stores and Costco try and sell. The problem with low power bulbs is that they do not give off enough lumens, light. High powered bulbs do exist and are fantastic. Visit www.standard-led.com to view great options for your property.

You may be thinking that the high powered LED bulbs are too expensive. Not true, $40 to $60 each.
When you factor in the length of time your lights are on, the replacement cost of incandescent and CFLs, the cost of electricity, and the low wattage LEDs consume you will appreciate the power of LEDs. Look at this real example.

Dave F. of Los Angeles, CA, purchased 177 LED bulbs for the common area of this 125 unit complex in Orange, TX.

He replaced 65 watt incandescent bulbs with 6 watt LED bulbs. This measured a savings of over 90% on his utility bill for the portion dedicated to lighting. This positive changed saved Dave F. $37.18 PER BULB per year starting in year 1. At an 8% CAP rate Dave F. raised the value of his property by $82,261! ($37.18 X 177 =6,580.86 ÷ .08 = $82,261)

How much did it cost Dave F. to replace the bulbs? Answer: $9,549. With the energy savings that the 6 watt bulbs save, Dave F. will experience an ROI on the LED bulbs in 1 year 3 months and 25 days. This assumes that the common area lights are on for 11 hours a day. As the cost of electricity rises he will find his investment to have an even higher rate of return.

As an added benefit, high power LED lights last for  50,000 hours, so Dave’s maintenance staff does not have to purchase and replace bulbs for the next 12 years 5 months and 13 days.

Spending $9,549 to save $6,580 annually for the next 12+ years and raise the value of his property at an 8% cap rate to $82,261 is not just a good financial decision it is smart!

(Scott Yahraus is the president of Apartment Energy Consultants. Apartment Energy Consultants is the governing body that certifies multifamily properties as being “National Green Apartment Certified visit them at www.GreenRetrofitter.com

, 818-854-6850, or email Scott directly at Scott@GreenRetrofitter.com)

 

Last week, In Part I, we took a look at the “SoCon” —these Socially Conscience Consumers understand that the purchases they make have a profound impact on the world around them, both economically as well as environmentally

Darwin is often misquoted…it is not the survival of the fittest…but rather the survival through adaptation. How are we to adapt to the new economy? How must we change to survive the current market conditions?
 
1.    First we need to re-think our products and services in this new economy…our clients are looking for value, not just a deal, not cheaper materials, they are looking for real value from their ever-shrinking dollar. The SoCon (explained in previous post) will invest a few dollars more for something that was built to last and not have to be repaired or replaced in a year or two.

2.    Be the company that cares, who understands and feels the pain the consumer is feeling. These are emotional times. The SoCons are leery and more than a little shell-shocked from what they have been going through. What can you do to meet the client half way? How can you be the company that “Gets it”?

3.    At the core of marketing to the SoCon is “Justification”. Justification such as value, craftsmanship and longevity are the underlying motivation of SoCon purchasing. These justifiers are used as rational excuses to give oneself permission to buy. The overriding justifier behind all-discretionary spending is to improve the quality of life, of individual, of the family and ultimately of the species and planet. The SoCon wants a better, more satisfying, fulfilling life and they will search out and attain those items to fulfill that need.

4.    Branding still has value to the SoCon. They still believe that traditional indicators of value are most important. To our target consumer, products must be sold through a trusted name, be made well, as well as live to a higher standard that contributes to the global good.

5.    As today’s lifestyle purveyors, we are talking about sustainable luxury…products that are solutions, not just commodities. That can mean anything from environmental friendly factory to using sustainable materials in manufacturing to enforcing toxic-free workplaces. Again the “currency of consciousness” and the “Social Return On Investment.”

6.    Thoreau said “Simplify, Simplify.” I say he went too far…I say “Simplify (period).” Keep your sales approach simple…nothing complicated. Educate your client about the benefits and value of your product or service as well as create an atmosphere of trust and dependability in these uncertain times.

In the end trust goes beyond product. It is about people putting their trust in other people. It comes down to one simple question…”would I give “you” my money?” What is your “trust equity?” Do you and your company live up to the brand promise?

(Kevin Henry is the executive VP of Bazzèo Kitchen + Bath, as
well as writer, speaker and industry activist. He can be reached at
kevin@nyloft.net)

So it’s come to the end of another gorgeous holiday weekend, right here in the middle of the summer of our discontent. I don’t know what happened—from everything I read and heard, I had come to believe the third quarter would usher in the recovery, albeit mild-mannered, from just whatever it is we’ve been going through. Hey! We’re almost a week into the Q3, 2009! Where’s the recovery?

Well, perhaps as Jeff Immelt said, this is not so much a recovery as a “re-set.” To me that always conjures the picture of returning all the Monopoly money, markers and cards back to the box and starting all over again—it’s the same general setting and rules, but maybe fortune will smile on me differently this time around. Perhaps at best it is at least a new hand in an ongoing card game—see above for details.

OK, then. With this concept in mind, I’ve been thinking about the possible advantages that could emerge from everyone taking a new position at the card table. As Chris Thornburg recently pointed out, while the dizzying drop of home values has caused real pain to many, many people at the same time, it has re-created an environment of “entry level housing” for a bunch of others, even here in pricey southern California. The data would prove this out, as more and more first time buyers are moving on properties whose prices make it feel like 2004. And good for them! (Even though many of these homes were sadly lost to foreclosure by the departing former owners.)

The dark cloud out on the horizon, as I hear it, is the large number of prime mortgages that are moving ever closer to default and ultimate foreclosure. In this case, more middle-of-the-road families, or even “up-and-outers,” are gazing down the barrel of bank action on their properties. Probably some of these folks over-leveraged their homes in the financing frenzy that affected all of us to a greater or lesser extent. Or even more unfortunately, someone has lost a job and ends no longer meet. For whatever sad reason, many homes will need to be given up. In some cases, there are no buyers for these properties due to the high price tags and inaccessible credit. It’s another big mess waiting to happen.

So, call me crazy, but I’ve been seeking for some upside in this approaching cranky cumulus, and I think I may have come up with something: better garage sales. Seriously, I’m saying this without the least bit of cynicism or sarcasm. In my first dwelling following college, if it weren’t for garage sales and charity I would have lived like a monk—sleeping on the floor and crafting my late night missives longhand by the glow of a bare lightbulb. Over a period of few weeks I managed to upgrade from futon (hand-me-down) to a chaise lounge (rummage sale) that got me up off the floor. (This piece of furniture–believe it or not—is still with me. It has such a great form that some years after we purchased our house my wife had it recovered, and it is still essential to our décor.)

Anyway, in the early years of our marriage, we often shopped at yard and garage sales, and occasionally scored some real finds. Then it seemed, over the years, the general quality of the content of these impromptu swap meets seriously declined, and eventually, we stopped looking. (One could argue that our tastes changed as our incomes grew, but that would be quibbling.)

Now, I see the same experience opening up for a whole new generation for first time homebuyers. As some of the prime-mortgage homeowners need to either “stage a liquidity event”, or in dire cases move out to smaller quarters, I have to believe that some of the stuff that was acquired in the “house-as-ATM” stage will find its way to the driveway or curb. Young “garage salers” (as we used to call ourselves) could pick up some great bargains on quality merchandise. Not only would this be a good deal in many cases, but it is also certainly more sustainable than sending stuff to a storage facility, or, worse yet, to a landfill.

Some of the dislodged owners will probably need to rent for a while, and I’ve heard they typically look for somewhat higher-end rental properties. This migration may help take some of the pressure off dropping rents, which would be good for the multifamily sector.

I would never want to make light of anyone’s misfortune or hardship, but sometimes these things just have a crazy way of sorting themselves out.

(Daniel Gehman is principal at Thomas Cox Architects. He can be reached at DanielG@tca-arch.com)

“Nothing is more damaging to a state than that cunning men pass for wise.”
Francis Bacon (1561-1626)
 
There are an estimated 5 million homes in foreclosure, with the total potentially rising to 7 million. One of the facts coming to light is that as much as 40% of these are investor- or syndicate-owned and leased out to renters. As these houses are falling into default, many of the owners are pocketing the rent payments and letting the renters discover for themselves that they are being evicted, even though they’ve paid their rents on time and consistently. Recent legislation now makes it harder for the bankers and court appointed receivers to evict the renters. If the renter has a lease, they are given the term of the lease plus 90 days to move out. If the renter is on a month-to-month term, then they are given 90 days to move. If no lease is in place, then it’s up to the discretion of the court to decide, based on hardship and other socio-economic factors.

We’ve made mention before about how the foreclosure process has been a negative factor for professionally managed units and now at least the new legislation brings some additional order to the process. While it would be best for the foreclosed inventory to be closed out finally, at least this step avoids the constant lobbying and meddling by local governments with rules in effect that differ by county. It would be smart for owners to monitor court proceedings and potential evictions as these residents are going to need a place to go and their choices, at least by foreclosure standards, are becoming more narrow.

(Jack Kern is the managing director of Kern Investment Research,
Germantown Md. You can reach him at 301.601.1900 or
JKern@KernIRC.com.)

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