Sep 182014
'What Renters Want' with Jessica Fiur: Are You Doing This Crucial Step for New Employees?

In high school, I got a job at a well-known undergarment chain store at the mall as a sales associate. My first day at work, I was given a tape measure to wear around my neck and was told to stand in the front of the store. I knew nothing about the different fabric or [...]

Sep 112014
'What Renters Want' with Jessica Fiur: Using U2's New Album Strategy for Multifamily

A lot of new and surprising things were revealed during Apple’s announcement this week, besides the fact that we’re all throwing out our current functioning phones to get the iPhone 6 (which is neither new nor surprising, but rather old news, and, at this point, frankly a cliche): We can soon pay for everything with [...]

Sep 052014
Guest Blog: Leading the Pack: Technology Trends that Give Multifamily Executives the Modern Edge

By Nat Kunes, Vice President of Product, AppFolio Property Manager In today’s competitive market, multifamily professionals need to bring their “A” game. While the market ebbs and flows, finding the best team to run your business and making the most cost-effective decisions are always going to be essential components of a strong business strategy. Making sure [...]

Sep 042014
'What Renters Want' with Jessica Fiur: Kids of Today's Renters are Tomorrow's Renters. Here's How to Get Them.

When many apartment marketing teams put together their marketing plans, they usually target adults. OK, sometimes student housing communities will target the students, but really, even then it’s mostly to their parents. But why shouldn’t they? Adults are the ones with the money. Why bother marketing to kids? After all, they’re noisy and messy and [...]

Aug 252014
'What Renters Want' with Jessica Fiur: 5 Reasons Renting Trumps Owning (As Told by a Former Renter)

To [poorly] paraphrase that old commercial for bald guys, “I’m not just an editor for a multifamily publication, I’m also a renter.” Or, at least I was. Recently, I bought a house. So, bye bye, renting, at least for the foreseeable future, and, hello, bright pink walls if I so choose (not that my husband [...]

Aug 182014
Guest Blog: Green Amenities for Multi-Housing: Plug-in Electric Vehicle Chargers

By Christine Kehoe, Executive Director, California Plug-In Electric Vehicle Collaborative Chances are you’ve seen a plug-in electric vehicle (PEV) on the road, parked at the mall, or even driving in your neighborhood. These days, it’s not uncommon. There are more than 234,000 PEVs in the nation and many vehicle models from which people can choose. [...]

Jul 282014
'What Renters Want' with Jessica Fiur: Why You Should Steal the Coca Cola Marketing Plan for Your Apartment Community

Diet Coke is amazing.* You know that as a human being with taste buds, and if you somehow don’t like it because you don’t drink soda and are, in fact, a robot, then you know people who like it. Either way, you definitely know the brand. Coca Cola, if the company chose, probably wouldn’t even [...]

Jul 242014
'What Renters Want' with Jessica Fiur: An Introvert's Guide to Property Management

It might seem that being an extrovert would be a key personality trait for property managers. They frequently have to interact with both residents and staff. And not just interact—anyone can handle a “Hi,” or “Nice weather we’ve been having,” or “Did you see whatever sporting event was on”—but also deal with issues that come [...]

Jul 152014
'What Renters Want' with Jessica Fiur: Luxury Student Housing: Friend of Foe

Luxury is the name of the game in the student-housing industry nowadays. Communities feature all sorts of goodies—fitness centers, pools, tanning beds, screening rooms, fire pits, grills and more. Much more. Kids today, am I right, folks? When I was in college—which wasn’t too long ago, might I add (though I have found that when [...]

Jul 022014
'What Renters Want' with Jessica Fiur: 5 Ways Property Managers Can Set Themselves Up for Success

Today is going to be awesome. As usual, while on my commute to work, I put on my headphones and listened to my music on shuffle. And a song from my favorite band, Green Day, came on. And then another Green Day song. And another. Older stuff. New stuff. Dookie stuff (which is arguably the [...]