Jul 282014
 
'What Renters Want' with Jessica Fiur: Why You Should Steal the Coca Cola Marketing Plan for Your Apartment Community

Diet Coke is amazing.* You know that as a human being with taste buds, and if you somehow don’t like it because you don’t drink soda and are, in fact, a robot, then you know people who like it. Either way, you definitely know the brand. Coca Cola, if the company chose, probably wouldn’t even [...]

Jul 242014
 
'What Renters Want' with Jessica Fiur: An Introvert's Guide to Property Management

It might seem that being an extrovert would be a key personality trait for property managers. They frequently have to interact with both residents and staff. And not just interact—anyone can handle a “Hi,” or “Nice weather we’ve been having,” or “Did you see whatever sporting event was on”—but also deal with issues that come [...]

Jul 152014
 
'What Renters Want' with Jessica Fiur: Luxury Student Housing: Friend of Foe

Luxury is the name of the game in the student-housing industry nowadays. Communities feature all sorts of goodies—fitness centers, pools, tanning beds, screening rooms, fire pits, grills and more. Much more. Kids today, am I right, folks? When I was in college—which wasn’t too long ago, might I add (though I have found that when [...]

Jul 022014
 
'What Renters Want' with Jessica Fiur: 5 Ways Property Managers Can Set Themselves Up for Success

Today is going to be awesome. As usual, while on my commute to work, I put on my headphones and listened to my music on shuffle. And a song from my favorite band, Green Day, came on. And then another Green Day song. And another. Older stuff. New stuff. Dookie stuff (which is arguably the [...]

Jun 192014
 
Guest Blog: Between Residents: 5 Things You Should Check

By Mike Wilson, General Manager, Blue Sky Plumbing Although it’s tempting to just give the place a quick spit-and-polish before turning it over, after residents leave is a great time to get some preventive maintenance done on your rental property. There’ll be no need to work around the residents’ schedules, no need to move their [...]

Jun 162014
 
'What Renters Want' with Jessica Fiur: How to World Cup-ify Your Apartment Community

According to my Facebook feed, it’s World Cup time. And, though I only know roughly four things about soccer (David Beckham, black and white ball, if you’re forced to play in gym class you can “play defense” and just stand there and stare into space for the period, and David Beckham), it’s the most popular [...]

Jun 042014
 
'What Renters Want' with Jessica Fiur: Using Pop Culture as a Guide for Staying Relevant in the Apartment Industry

I totally don’t know why Katniss would be torn about her feelings for Peeta. I mean, he was always in love with her. And he put his own life in danger to protect her in the arena. But, I guess Gale is pretty attractive in that, “I’m an anti-establishment brooding rebel” kind of way. If [...]

May 272014
 
'The Accidental Economist' with Jack Kern: Baseball, Hot Dogs and Investments

“Take me out to the ballgame, and the find me an apartment.” I’ve come to the somewhat unscientific conclusion that investing in real estate has some correlative position with professional sports teams, stadiums and apartment pricing. It used to be that only major cities had ball parks. Now they’ve gotten named after powerful industry-leading firms [...]

May 192014
 
'What Renters Want' with Jessica Fiur: Apartment Bathrooms and Prospective Residents

It’s a question all prospective renters want to know when they’re touring an apartment, but very few ask: Could they use the toilet? It’s embarrassing for people to ask, but why should it be? A recent article in The New York Times asked if people attending open houses should be able to use the toilets [...]

May 122014
 
'What Renters Want' with Jessica Fiur: A Reminder About the Importance of Community Safety Procedures

On Saturday, I was at a restaurant in a mall with a friend. We had just gotten our food, when all of a sudden there was a commotion. Someone screamed that there were gunshots in another area of the mall, and everyone in the restaurant ran to the kitchen to hide. The employees then ushered [...]